Electric bike brand Cowboy entrusts the design of its new boutique at Le Bon Marché Rive Gauche to Ciguë. The 64m2 space is located on the ground floor of the Parisian department store.
The scenography imagined by ciguë fantasizes a post-concrete city, organic and fluid, freed from the disquieting presence of cars. In this space traditionally dedicated to luxury brands, Cowboy finds its place, reflecting the desire for intuitive, high-performance post-carbon mobility. The space, entirely covered with an ochre-colored rendering of raw earth, showcases the bicycle as a new object of desire, suspended between heaven and earth, a junction between nature and technology.
The project creates a strong contrast between the simple, nature-inspired environment, whose main material is clay, and the rest of the space, which is made up of screens encircling a central bicycle that is itself at the cutting edge of technology.
