Store in Wuhan

July 22, 2024

Store in Wuhan

Store in Wuhan

Joris Poggioli

Joris Poggioli
a black and white picture of a no right turn sign
Giulio Zizzari
a black and white picture of a no right turn sign
Jeanne Desmet
a black and white picture of a no right turn sign
Wuhan, China
a black and white picture of a no right turn sign

Modeled on a sculptural cave, the 143m2 boutique and its furnishings use mainly local Chinese limestone called Jura.

The sculptural concept store showcases 5th Season's minimalist collections, highlighted by a series of neon lights placed at regular intervals behind recycled plastic panels, all surrounded by custom-made carpets.

This project is the work of Joris Poggioli, a trained architect and designer who founded his eponymous studio in 2017. With a particular focus on form, Poggioli takes a sensitive and thorough look at every detail of his projects.

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